TikTok is introducing a updated setting that allows them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale launch. This development comes amid a increase in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often illogical or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its service tagged as artificially created. Overall, more than 100 mn media items are submitted to the service every day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to reduce or increase the level of AI content they watch by using the topic control option in the application and picking the AI content topic. Further subjects that currently be modified under the filter encompass news, fashion, aesthetics, and dance.
Platform Guidelines
Its rules require users to tag convincing AI-generated content, and it forbids harmful AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Furthermore, the app will now apply an artificially created label to content made using its own AI tools, or detected by an collaborative effort for identifying artificial media. This action is intended to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also establishing a two million dollar AI literacy fund for experts and organizations to develop informative material about using AI responsibly. This project will benefit charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during discussion over intentions to lay off hundreds of safety staff in the United Kingdom. It is set to reduce a significant number of roles in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by people. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
